Joseph Hollinshead

2023-24 - Managed the digital marketing strategy and programs for a Dermatology supply and Skincare E-Commerce brand that generated $25MM+ in revenues.

2024 - Designed and launched an E-Commerce subscription program on ShopifyPlus that generated $1.35MM in first 7 mos and increased customer repurchase rate 10%+.

2024 - Launched a Meta Ads program that generated $1.375MM+ w/ a 23x ROAS in the first 6 mos.

2023 - Executed a BFCM digital strategy that resulted in a 47% increase in revenue, 13% increased conv. rate, and 60% increase in total orders vs. BFCM 2022.

2023 - Launched and managed a Klaviyo Email marketing program that generated avg. of $750k per month - MOM.

2022 - Instrumental in developing an online B2C e-commerce and lead generation business that hit 1M users in 2023.

2021 - Sold a Web / E-Commerce business that I founded and operated for 10+ years.

2021 - Successfully exited a partnership in a utility technology company after growing the business from early stage MVP to 20,000+ monthly paying customers and annual revenues of $5M+.

2019 - Co-author/Ghost writer of "Rock Bottom to Rock Solid", a book about an innovative fitness program.

M.B.A in Finance, University of Colorado

Digital Marketing Strategy

E-Commerce Marketing

Email Marketing (Klaviyo Partner)

Social Media Marketing (SMM)

Paid Search, Display, and Social Advertising

GA4 and Data Analytics

Conversion Rate Optimization (CRO)

Affiliate / Partner Marketing

Landing Page & Funnel Design and Optimization

Familiarity with The Entrepreneurial Operating System (EOS) framework, concepts, and practical tools used to organize and align business teams and processes.

Case Study: Web Funnel Optimization

Case Study: Loyalty Program Strategy

Case Study: Email Marketing Optimization