Joseph Hollinshead
Digital Marketing | eCommerce | Email Marketing
I help businesses design and implement effective growth marketing strategies and marketing campaigns to generate leads and drive eCommerce sales.I also do hundreds of pushups every morning before the sun rises...Located in Dallas, Texas.👇PM me to learn more!👇
Accomplishments
2022 - Instrumental in developing an online B2C e-commerce and lead generation business that is on target to hit 1M users in 2023.
2021 - Sold an eCommerce business that I founded and operated for 10+ years.
2021 - Successfully exited a partnership in a utility technology company after growing the business from early stage MVP to 20,000+ monthly paying customers and annual revenues of $5M+.
2019 - Co-author/Ghost writer of "Rock Bottom to Rock Solid", a book about an innovative fitness program.
M.B.A in Finance, University of Colorado
Areas of Expertise
Digital Marketing Strategy
eCommerce Marketing
Email Marketing (Klaviyo Partner)
Social Media Marketing (SMM)
Paid Search, Display, and Social Advertising
GA4 and Data Analytics
Conversion Rate Optimization (CRO)
Affiliate / Partner Marketing
Landing Page & Funnel Design and Optimization
Familiarity with The Entrepreneurial Operating System (EOS) framework, concepts, and practical tools used to organize and align business teams and processes.
Portfolio
Case Study: Web Funnel Optimization
Case Study: Loyalty Program Strategy
Case Study: Email Marketing Optimization
Tech Stack
eCommerce - Big Commerce, Shopify, WooCommerce, Magento
Email - Klaviyo Certified, Aweber, Mailchimp, Campaign Monitor, Mailwizz, ConvertKit, Glockapps, Litmus, Lemlist, Lemwarm
Because Intelligence
Social Ads - YouTube, Facebook, Instgram, TikTok, Twitter
Analytics - Google G4, RedTrack, HubSpot, HotJar, TruConversion
Reporting - BigQuery, Data Studio
Project Management - Asana, Notion, Trello, Jira
Design - Canva, Creatopy, Figma, Affinity, Adobe
Low/No Code Apps - Simvoly, WebFlow, Caard
Web - Wordpress
HTML, CSS, PHP, .JS (limited)
Working knowledge: R, Python, SQL, Tableau
Other - Slack, AI, ChatGPT